Recently, I had the opportunity to explore several local businesses in the Fargo-Moorhead area. I was researching a feature story about local crafters for Home and Living magazine.
One of the most surprising things I learned about these businesses was their passion for the community. Some of these business owners have lived in the area all their lives. Others relocated here for school or their current business venture, but however different their pasts looked, they all believed in one supreme truth: the importance of supporting small business.
“It is important to shop local and support local artists and craftsman. The quality and care put into the item is top notch,” Linda Johnson, owner of Home Sweet Home gifts, said.
The convenience of shopping at the big chain stores is tempting. It is easy to find the item that you are looking for and jet off to your next task. However, when you purchase items at these stores, what are you sacrificing?
The quality of items purchased at a small business versus items in a large retail store is an endless debate, fueled by our sentimental opinions. Instead, we should look at the business’ track record in supporting the community as we all continue to support their pocketbooks.
In November, Wal-Mart was denied a permit to build a supercenter in California due to a petition signed by local citizens. In May of this year, the Department of Labor ordered Wal-Mart to pay $4.8 million in back wages to workers who were denied overtime pay.
Sadly, there are endless examples of how corporate greed chooses their bottom line over the employees’ welfare; employees who work hard everyday to contribute to the business’ success.
This holiday season, think long and hard before deciding where to shop. What are you contributing to when you choose to buy from a particular business? There are numerous vendors in the Fargo-Moorhead area that require our support. Take advantage of our vibrant community, check out local stores like C. Lizzy’s, Freddy’s Lefse or any other small business that has a passion for its products and its people.
BY APRIL KNUTSON
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